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Revenue vs. Income: What's the Difference?

Revenue vs. Income: An Overview

Revenue is the total amount of money generated from a business's primary operations. It's also referred to as gross sales or "the top line" because it's the first line on an income statement. It's calculated by multiplying a company's average sales price by the number of units sold.

Income is a company's total earnings after all expenses and earnings that aren't counted as revenue are deducted. It's calculated by subtracting expenses, interest, cost of sales or goods sold, and taxes from total revenues.

Key Takeaways

  • Revenue is the total amount of money generated by the sale of goods or services related to the company's primary operations.
  • Revenue is calculated before any expenses are taken out.
  • Income or net income is a company's total earnings after deducting expenses. 
  • Both revenue and net income are useful in determining the financial strength of a company but they aren't interchangeable.

Revenue

Revenue is the money a company generates before any expenses are subtracted. It only indicates how effective a company is at generating sales. It doesn't consider operating efficiencies which could have a dramatic impact on the 澳洲幸运5开奖号码历史查询:bottom line.

Revenue can come from a variety of sources.🌄 These include but aren't limited to:

Companies recognize and record revenue differently so it isn't always the same even for companies within the same industry. You can find out how a specific company defines it in its 澳洲幸运5开奖号码历史查询:financial statements if you're unsure.

Income

Income is earnings left after all expenses and non-revenue, ad♔ditional income are deducted. ❀;It's more commonly called net income because it's the net result after the deductions. There may be several line items subtracted from revenue to arrive at net income.

Income can be brok♏en up in🐻to different categories just like revenue:

Income can𓆉 be used to analyze and deter♚mine whether a company is operating efficiently.

Important

Common financial ratios that use data from the income statement include profit margin, operating margin, earnings per share (EPS), price-to-earnings ratio, and return on stockholders' equity.

Key Differences: An Example

Consider Apple, one of the largest tech companies on the market, to grasp how significant the difference between revenue an𒊎d income can be. From a net sales (total revenue) of $119.5 billion in Q4 of 202🎐3, Apple deducted its:

  • Total cost of sales: $64.7 billion
  • Total operating expenses: $14.4 billion
  • Other income (expense), net: $50 million
  • Income taxes: 7.2 million

This gave the company 🅰a net income of $40.3 billion in Q4 2023.

Can Income Be Higher Than Revenue?

Income can generally never be higher than revenue because income is derived from revenue after subtracting all costs. Revenue is the starting point and income is the endpoint. The business will have received income from an outside source that isn't operating income such as from a specific transaction or investment in cases where income is higher than revenue.

Is Revenue or Income More Important?

Both measures are important and income is derived from revenue but income is generally considered more important. Income is profit that shows that a business can cover its expenses and use that profit to grow the business. It won't have to rely on outside sources such as debt to continue operating. Strong revenues indicate that a business can sell its product or service but strong profits indicate that a business is in good financial health.

What Are the Advantages of Revenue Management?

Revenue management allows a company to better manage iꦬts sales tactics and its costs such as the need for raw materials. It can help it to offer a better price point to customers, run operations more efficiently, and keep inventory slim.

The Bottom Line

Companies report several important financial metrics each quarter including revenue and income. These two figures are often used interchangeably because they refer to the money a company earns. Revenue refers to money earned from a variety of sources, however. Income is any money that's left over after all expenses are accounted for including taxes and other costs.

Article Sources
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  1. Apple. "."

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