Key Takeaways
- Younger generations of wealthy investors are more likely than others to wait until major life milestones to seek out a financial advisor, a Dynasty Connect survey found.
- They were also more likely to use social media to find and connect with an advisor.
- Many are looking for guidance to "fulfill specific, and often age-related needs," said Dynasty Financial Partners Vice Chairman Andrew Marsh.
Younger generations of wealthy investors are more likely than older generations to wait until a major life event like getting married, buying a home, or starting a family to seek out a financial advisor — as well as find their advisor through 澳洲幸运5开奖号码历史查询:social media, a Dynasty Connect survey found.
More than half (54%) of respondents betwee🔯n the ages of 35 and 44 with at least $500,000 in investable assets waited until a major life event to seek out financial advice, and clo♏se to half (42%) of those under 35 indicated the same. By contrast, only 31% of respondents between the ages of 65 and 74 said the same.
"People seek expert financial advice to fulfill specific, and often age-related needs,” said Dynasty Financial Partners Vice Chairman Andrew Marsh, adding that “advisors can use this information to craft services that match their clients' priorities.”
When looking for a 澳洲幸运5开奖号码历史查询:financial advisor, younger investors are also more likely to use social media than their older peers. Of those under the age of 35, 40% survey🐻ed said they would use social media to find a new advisor, as did 38% of investors between 35 and 44. Only 5% of those ages 45 through 54 said they would use social media to find an advisor.
"This gets to the reach social media has in communicating with millennial and Gen Z consumers," said Brendan Bell, head of Dynasty Connect. “Once they are ready to engage, they much prefer digital communication and ‘chatting’ — oftentimes directly on social media — over phone calls."