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You Just Can't Seem to Quit Netflix. You're Not Alone.

Man rests on the couch and considers what to stream.

Catherine Falls Commercial / Getty Images

Key Takeaways

  • Nearly half of Americans who drop a video streaming subscription end up returning within a year, according to Antenna, which researches the subscription economy.
  • Surveyed consumers say the top reason they dropped a subscription was to save money.
  • Streaming has become a bigger drag on budgets, with average bills for both ad-free and ad-supported plans rising in recent years.

Re🅘member that time you canceled Netflix to save a few bucks? If you’re like most Americans, you didn’t stay away for long enough to cover much more than a tank or two of gas. 

Nearly half of people who drop a video streaming plan resubscribe within a year, according to research from Antenna, which analyzes the subscription economy. Many return even so🐻oner, with 25% rebounding within three months and 34% within six, the analysis said.

Streaming has become a bigger drag on budgets, with the average bill for ad-free plans growing 23% and the average payment for ad-supported subscriptions increasing 25% in the past two years, Antenna said. Netflix (NFLX) 澳洲幸运5开奖号码历史查询:raised prices about $1 to $2 earlier this year, while Walt Disney (DIS) 澳洲幸运5开奖号码历史查询:increased rates for Hulu, Disney+ and ESPN+ this fall. 

Reducing monthly spending is the top reason consumers canceled or planned to cancel a streaming service, according to surveys conducted in 2023 by KPMG. But 20% added a streaming service based on the content it offere🦹d, that repor⛎t said.

With streaming starting 澳洲幸运5开奖号码历史查询:at about $8 a month, going a year without it could save those on a budget a little under $100 a year. That's about enough for two entrees, a bottle of wine and gratuity at the Red Lobster in Times Square.

The streaming industry's average monthly net churn, a measure of subscriber dropoff, is about 3%, according to Antenna. “Video streaming is settling into a more mature and sustainable growth model,” its report said.

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  1. Antenna. ""

  2. KPMG. ""

  3. Red Lobster. ""

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