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Walmart Keeps Picking Up More High-Income Customers

Shopping carts outside a Walmart store in California on Monday.

David Paul Morris / Bloomberg via Getty Images

Key Takeaways

  • High-income households are shopping more at Walmart, with its delivery services and membership programs helping drive the growth.
  • CEO Douglas McMillon is optimistic the trend may last "a long time."
  • Food sales grew rapidly, the company said, with many delivery and curbside pickup orders containing gluten-free products and grass-fed beef.

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Walmart (WMT) took market share from food and general merchandisers because it’s pulling in so many big earners, CEO Douglas McMillon🔯 said Tuesday. Americans who earn more than $100,000 annually drove three-q𒁃uarters of the shift in share, McMillon estimated.

Walmart has noticed this trend 澳洲幸运5开奖号码历史查询:for several quarters, and McMillon told investors on an earnings call Tuesday that it could be more than a fad. “It gives me more optimism that this is something that’s going to last a long time,” McMillon said, according to a transcript of the call made available by AlphaSense.

The retailer 澳洲幸运5开奖号码历史查询:beat Wall Street estimates, reporting $4.58 billion in profit, or $0.57 a share, in the latesat quarter. Executives revised their forecasts, 澳洲幸运5开奖号码历史查询:offering rosier projections for year-end ♏figures. Walmart's stock was trading at an all-time high Tuesday morning.

The amount of food Walmart sold grew at the fastest pace in four years, according to CFO John David Rainey, who noted rising sales of gluten-free items,ꦿ grass-f🎉ed beef and organic produce, particularly in pick-up and delivery orders.

About 30% of customers who get deliveries opt to pay a fee to receive the items more quickly, Walmart said. The brand believes its membership program and d澳洲幸运5开奖号码历史查询:elivery service are particularly attract🅘ive to those with six-figure incomes.

“Those that have more discretionary income and want to save time are liking what we're doing,” McMillon said. “That's one of the things that makes this moment in time different.”

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  1. AlphaSense. "Walmart Inc Q3 2025 Earnings Call Transcript."

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