What Is Duopsony?
A duopsony is an economic condition in which there are only two large buyers for a specific product or service. Combined, these two buyers determine market demand, giving them considerably influential bargaining power, assuming that they are outnumbered by firms vying to sell to them. It can be compared with a 澳洲幸运5开奖号码历史查询:monopsony🌳, or a ma♋rket where there exists only one large buyer.
Duopsony is also known as a "buyer's duopoly" and is related to 澳洲幸运5开奖号码历史查询:oligopsony, a term describing a market where there are a limited number of buyers. This economic theory can be traced back to the work of French mathematician Augustin Cournot.
Key Takeaways
- In a duopsony, there exists a market with only two large buyers for some product or service.
- This pair of buyers thus alone determine market demand.
- Their combined bargaining power can lead to less competition and higher profitability, at the expense of sellers.
- Duopsony status is associated with high barriers to entry, preventing new entrants (buyers) from the market.
Understanding Duopsony
Duopsony status gives a company enough leverage to be picky and drive down prices. When there are more sellers than buyers, the purchaser wields market power. A similar theory applies to an 澳洲幸运5开奖号码历史查询:oligopoly—when there are only a small number of sellers or, more similar still, a duopoly—where they are only two ✨large sellers in a market.
A simple example of a duopson⭕y would be a town having only two operating restaurants that are hiring workers. If there are many waiters and chefs in the town, the two restaurants will find themselves in a position of high bargaining power, potentially enabling them to get away with offering lo𓆉wer wages than they would if more firms were competing to hire.
The chefs and waiters have no choice but to accept the low pay unless they choose not to work. This shows that firmsও that are part of a duopsony have the power not only to lower the cost of supplies but also to lower the price of labor.
Alternatively, a fishing fleet of small boats might only have two 澳洲幸运5开奖号码历史查询:wholesale buyers inဣ the small port town from which they sail. Those two buyers would hold a duopsony and be able to exert leverage over the wholesale price of the fishing fleet's catch.
Tip
The theory of oligopoly and oligopsony, known as 澳洲幸运5开奖号码历史查询:Cournot competition, was developed by French mathematician Augustin Cournot in his 1838 book Researches on the Mathematical Principles of the Theory of Wealth.
Special Considerations
Duopsony bargaining power does not always necessarily lead to lower prices and a competitive advantage for buyers. Like any oligopsony or oligopsony, members of duopsony face a kind of Prisoner's Dilemma, where the buyers can both bene♉fit collectively by colluding to keep prices low, but each individually has an incentive to beat out the other buyer by offering a higher price to sellers.
Depending on which strategy the buyers choose, this can lead to a low market price or a higher market price that more closely approaches a 澳洲幸运5开奖号码历史查询:competitive market price.
Real-Life Examples of Duopsony
Before the age of Amazon.com Inc.'s (AMZN) dominance in the retail space, Walmart Inc (WMT) and arguably Costco Wholesale Corp. (COST) held duopsony power over ꦍtheir merchandise suppliers. Any supplier of retail goods n♊eeded to distribute through these chains or perish. This gave these two companies strong bargaining positions and the ability to extract concessions from these other companies.
In the stock market, financial engineers recognized this, at least for Walmart. They created an index of companies that were dependent on selling to Walmart, called the Walmart suppliers' index.
Another good example is Apple's iOS and Google's Android. Combined, they command nearly 100% of the mobile operating system 澳洲幸运5开奖号码历史查询:market share worldwide. As a result, they hold significant sway over the market for mobile app dis🐭tribution and t💝he labor force of mobile app developers.
Duopsony and Barriers to Entry
Being unique and in the minority is what companies strive to achieve. Less competition usually yields stronger 澳洲幸运5开奖号码历史查询:pricing power and higher 澳洲幸运5开奖号码历史查询:profitability. Normally, other firms will try to cash in, eliminating the duopsony, although this is not so easy when the end product or service has high 澳洲幸运5开奖号码历史查询:barriers to entry.
Profitability and long-term success hinges on a company holding a sustainable competitive edge. In 1980, Harvard professor Michael Porter built on this theory, introducing a model called “澳洲幸运5开奖号码历史查询:Five Forces” to help 🍃managers🦩 and investors examine how much power companies wield in their industries.
One of Porter’s forces happens to be the power of customers. Customers have th🌼e power to drive prices lower and set the terms of a deal when there are fewer customers and more vendors.🌳 In turn, vendors will need to become more competitive in their negotiations and offerings in order to win customer business.
Important
The other forces in Porter's model are the threat of new entrants, existing competition, the threat of 澳洲幸运5开奖号码历史查询:substitute products, and the power of suppliers.
Duopoly and Duopsony
There are some rare cases where a company can be both a duopoly and duopsony. When you fly you probably notice that the plane you are on probably is either made by Boeing Co. (BA) or Airbus. They are the main sellers of airplanes to airlines, and, as a result, also happen to be the main buyers of the equipment used to build them.
There are hundreds of aerospace component manufacturers competing to win contracts to help build the latest Boeing and Airbus planes. Boeing and Airbus often hold the cards in negotiations, particularly among those firms that supply 澳洲幸运5开奖号码历史查询:commoditized products or components that airp𝓡lanes can do without.