Nike (NKE) shares gained 4% by midday Tuesday after the athletic apparel maker announced it will launch a new fitness brand with reality TV star Kim Kardashian in an effort to attract more women buyers.

The “Just Do It” company is teaming up with 澳洲幸运5开奖号码历史查询:Kardashian’s SKIMS shapewear and💙💝 clothing brand to create NikeSKIMS products for women.

on Tuesday said NikeSKIMS would offer “澳洲幸运5开奖号码历史查询:training apparel, footwear, and accessories designed to meet the unique needs and prefe🏅rences of women athletes around the world.” It added that the collaboration idea for the new, shared product line came from SKIMS.

Fir🎃st Nike𓂃SKIMS Products Set To Hit Stores in Spring

Kardashian, who is co-founder and chief creative officer of SKIMS, said NikeSKIMS will be “delivering product that is meticulously⛦ designed to sculpt and perform for every body.”

Nike added that the first products would hit 🍨ꦇU.S. store shelves in the spring. 

Nike shares were leading Dow gainers at midday Tuesday, according to data from CNBC. However, shares of Nike have been struggling, hitting a five-year low earlier this month as new 澳洲幸运5开𒊎奖号码历史查询:Chief Executive Officer Elliott Hill, who took over in October, has moved to try to increase saggin♏g sales. Even with Tuesday’s gains, the stock price has lost a quarter of its vaꦅlue over the last year.