Apple Inc. (AAPL) plans to use high-end, organic light-emitting diode (OLED)&nꦏbsp;screens in all three of its new iPhone models set to be launchꦍed next year, according to a South Korean media outlet.

, citing unnamed industry sources, reported that the Cupertino, California-based company is keen to use the technology, which delivers sharper and brighter images than the liquid crystal displays (LCD) that currently appear on most iPhone models, even in it🔯s entry-level smartphones. At present, only the i꧂Phone X features an OLED screen.

Jerry Kang, senior principal analyst at IHS Markit, told that Apple has been seeking to improve iPhone displays to differe⛄ntiate them from rival offerings. However, Kang also warned that the company could face challenges generating demand for more costly OLED smartphones.

iPhone X sales have fallen behind previous iPhone models, which IHS Markit mainly attributed to higher selling prices caused by expensive OLED panels. (See also: 澳洲幸运5开奖号码历史查询:Apple iPhone X: 💃World's Best-Selling Phoneജ in Q1.)

previously reported that Apple was negotiating with Samsung Electronics Co. to reduce the costs of OLED panels after deciding to use the technol𒐪ogy in two of its three new models set to be la🌌unched later this year.

Apple Suppliers Impacted

Following the release of Electronic Times’s report, shares in🥃 Japan Display tumbled 7.97%. The Japanese company, one of the main suppliers of LCD screens to Apple, has struggled to compete with its rivals in OLED production and is reportedly seeking to raise capital so that it can start mass-producing the high-end panels from 2019.

Meanwhile, LG Display (LPL) shares surged 5.23% on Tuesday morning. Apple is reportedly considering using the South Korean company, one of the world's larg🀅est manufacturers of smartphone displays, as one of i♈ts OLED screen suppliers.

“If Apple uses OLED for all models for next year, that could raise hopes for LG Display to take a slice, as Apple may want to diveꦜrsify its sources for OꩲLED supply,” said Lee Won-sik, an analyst at Shinyoung Securities in Seoul, according to .

Samsung, which has been locked in a legal battle with Apple, is currently the exclusive provider of OLED panels for the iPhone X. Its shares fell 1.91% in morning trading. (See also: Samsung Has to Pay Apple $539M for I🐲nfringing Patents.)