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Netflix a 'Top Pick' for Morgan Stanley on Expected Resilience to a Weaker Market

Netflix logo on a building

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Key Takeaways

  • Morgan Stanley named Netflix its "top pick" and said a recent pullback in the stock represents a buying opportunity.
  • The analysts expect the streaming giant to "demonstrate relative resistance" against the current economic environment.
  • Netflix's subscriber base averages nearly two hours of viewing a day per member, Morgan Stanley noted.

Netflix (NFLX) stock is a new “top pick” of analysts at Morgan Stanley, who see the streaming giant as well-positioned to withstand the current 澳洲幸运5开奖号码历史查询:tariff landscape

“We expect Netflix to demonstrate relative resilience in a weaker global macro,” Morgan Stanley said Tuesday, reiterating an “澳洲幸运5开奖号码历史查询:outperform” rating and $1,150 price target for the stock. The consensus analyst target is about $1,099,♉ according to Vi𒆙sible Alpha.

With Netflix shares down nearly 7% since the Trump administration 澳洲幸运5开奖号码历史查询:imposed tariffs last week to about $854 in recent trading Wednesday, Morgan Stanley’s target implies an upside of almost 33%. "[We] view the recent pullback as a buying opportunity," the analysts said.

Netflix Subscriptions Show 'Momentum'

Netflix has shown "momentum” in its core 澳洲幸运5开奖号码历史查询:subscription business, Morgan Stanley said, and its membership base averages nearly two h﷽ours of viewing a day per memꦓber, the firm said. That momentum lowers the company’s overall risk, the bank added, even if the advertising market struggles amid rising trade tensions. 

However, Netflix does have operationꦆs outside the U.S., Morgan Stanley said, and🦂 the company has had to navigate rising production costs and streaming taxes in the past. The company “typically” passes those increases off to consumers, analysts said.

Netflix is scheduled to report its first-quarter results on April 17.

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  1. Morgan Stanley. "Netflix Inc. | North America Adolescence & Beyond – Reiterate OW."

  2. Netflix. “.”

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