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More Wealthy Investors Are Adding Gold To Their Portfolios—Here's Why

illustration showing gold bars and market chart

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Key Takeaways

  • In the summer of 2024, 38% of investors with at least $250,000 in investible assets said they had gold in their portfolios, up from 20% in the spring of 2023, according to a State Street survey.
  • The average gold allocation among those investors has increased from 14% in the spring of 2023 to 21% in 2024.
  • Most individuals say they're invested in gold via gold bullion, which is physical gold that you can buy from an online gold dealer.

Investors are betting on g𝕴old this yea🐻r as they hedge against uncertainties in the stock market and the economy.

Roughly 38% of investors with $250,000 or more in investable assets surveyed by asset manager State Street Global Advisors in July and August said they have gold in their portfolios. That's higher than the 20% who claimed to have gold exposure in the spring of 2023.

The average allocation in gold increased substantially too, from 14% in 2023 to 21% in 2024, according to State Street's survey.

Why Are Investors Betting On Gold?

Gold's reputation as a 澳洲幸运5开奖号码历史查询:safe haven asset in times of stock market volatility is the biggest perceived 澳洲幸运5开奖号码历史查询:benefit of the investment according to roughly 43% of those surveyed. Other top reasons included using gold as a source of long-term returꦺns and as a hedge against inflation.

Concerns about the economy and uncertainty leading up to theꩵ U.S. presidential elections had resulted in some stock market turbulence. That made investors nervous and had them looking at more conservative investments.

Gold was most popular amongst younger generations , according to State Street. More than 60% of millennials said they were invested in gold compared to 20% of Boomers.

Gold Investments Are Paying Off, For Now

Retail investors have piled billions into the precious metal in recent months as it climbed to 澳洲幸运5开奖号码历史查询:multiple all-time highs. Since the beginning of the year, the price of spot gold has increased nearly 26%, slightly outpacing the S&P 500.

The majority of respondents to the State Street survey (54%) who were invested in gold said they held 澳洲幸运5开奖号码历史查询:gold bullion or physical gold, up from up from 49% in spring of 2023. The next most po🐷pular way to invest in gold was through a gold exchange-traded fund (44%), followed by gold collectibles (39%), and𒉰 gold mining stocks (31%).

At retailers like Costco (COST), gold and silver bullion were big sellers online and in-store in the past quarter. After a pullback from gold ETFs earlier this year, retail investors returned by pouring $1.91 billion into them in September alone.

StateStreet manages SPDR Gold Shares (GLD), the oldest and largest gold ETF in the U.S. with assets of nearly $72 billion at close of trading Friday.

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  1. State Street Global Advisors. "."

  2. Bloomberg. "."

  3. Costco. "."

  4. Bloomberg. "."

  5. CFRA. "."

  6. StateStreet Global Advisors. "."

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