澳洲幸运5开奖号码历史查询

Barbie Has a Hot (and Sweet) New Fall Accessory

A Krispy Kreme store sign in London, England.

Peter Dazeley / Getty Images

Key Takeaways

  • Krispy Kreme partnered with Barbie to celebrate the brand's 65th anniversary.
  • The Barbie partnership comes just after Krispy Kreme kicked off the college football season with a Dr Pepper-banded lineup of doughnuts.
  • The announcement comes as food brands are looking to attract customers both with buzzy partnerships and value offerings.

澳洲幸运5开奖号码历史查询: Barbie has a new accessory: donuts.

Krispy Kreme (DNUT) is teaming up with Mattel's (MAT) Barbie for the toy’s 65th anniversary. Starting today, customers can buy a Barbie x Krispy Kreme donut box, which includes a signature Barbie Pink Doughnut with pink sugar and sunglasses sprinkles, Some fans can win Barbie Fashionista dolls with accessories including a K🔯rispy Kreme paper hat.

It's the latest partnership announced by the donut company, which last month teamed with Dr Pepper to create a lineup of doughnuts to mark the beginning of the college football season.

The news comes as quick-service food companies are looking for ways to get customers buying and attract attention to their brands. Another recent tactic is a widespread shift toward value offerings: Dunkin recently 澳洲幸运5开奖号码历史查询:unveiled its fall menu, offering a pumpkin-spice latte and a pumpkin doughnut but also a new "$6 Meal 📖Deal" that includes a ꩲmedium coffee, hash browns, and a bacon, egg, and cheese sandwich. 

Krispy Kreme has itself joined the pumpkin-spice parade, announcing pumpkin donuts in mid-August. Earlier this year, it said its 澳洲幸运5开奖号码历史查询:donuts would be sold at McDonald's (MCD) locations.

Shares of Krispy Kreme were up more than 1% in recent trading.

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