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Buy-Side Analyst vs. Sell-Side Analyst: What's the Difference?

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Buy-Si🦂de Analyst vs. Sell-Side Analyst: An Overview

The main differences between these two types of analysts are the kind of firm that employs them and the people for whom they make investmen𒆙t recommendations.

A buy-side analyst usually works for an 澳洲幸运5开奖号码历史查询:institutional investor such as a 澳洲幸运5开奖号码历史查询:hedge fund, pension fund, actively managed mutual fund, or some other type of asset management firm. They conduct investment research and analysis so that they can recommend꧋ securities that their own company can invest in.

A 澳洲幸运5开奖号码历史查询:sell-side analyst works for an investment bank, a 澳洲幸运5开奖号码历史查询:brokerage, a commercial bank, or oth🐻er firm that promotes and sells securities, and manages individual accounts. The sell-🦹side analyst makes investment recommendations to the clients of the firm.

Key Takeaways

  • The main differences between buy-side and sell-side analysts are the type of firm that employs them and the people to whom they make recommendations.
  • Investment banks, market makers, and broker-dealers are typical sell-side firms. They sell investment services to the rest of the market.
  • Buy-side firms are asset managers such as hedge funds, actively managed mutual funds, and other firms that invest in securities that they manage for others.
  • Buy-side analysts will determine how promising an investment seems and how well it coincides with their company's investment strategy.
  • Sell-side analysts issue the often-heard recommendations of "strong buy," "outperform," "neutral," or "sell."

Buy-Side Analyst

Recommends Investments for Their Own Firm

Buy-side analysts conduct research and analysis to determine how promising an investment seems and how well i🌞t coincides with the investment strategy of their firm.

To simplify the explanation, let's say that this firm is an actively managed mutual fund.

The buy-side analyst's recommendations, made exclusively for the benefit of the fund that employs them, are not available to anyone outside of the fund.

If a fund employs an analyst who makes successful recommendaꦏtions, it does not want competing funds to have access to the same advic😼e.

A buy-side analyst's success or talent is determined by the number of profitable recommendations they make.

A buy-side analyst is much more concerned about being right than a sell-side analyst is. In fact, avoiding the negative is often a key part of the buy-side analyst's job.

Many analysts pursue their job with the mindset of figuring out what can go wron⭕g with an idea.

Broad Coverage

Buy-side🦩 analysts, in geneౠral, have broad coverage responsibilities. It is not uncommon for funds to have analysts covering the entire technology sector or industrials sector.

Many sell-side firms assign several analy𝔍sts to cover particular industries within those sectors (like software, semiconductors, etc.).

Tip

Typically, there are more job o𝔉pportunities for sell-side analysts because of the focus their firms place on sales.

Sell-Side Analyst

Re🎐commends Investments𝔉 for the Clients of Their Firm

Sell-side analysts are those who issue the often-heard re🅰commendations of "strong buy," "outperform," "neutral," or "sell" for the benefit of ind🔴ividual investors and other clients of the firms they work for.

These recommendations, and the research behind them, help clients of their firm🎃 make decisions to buy or sell securities, such as stocks or bonds.

A Focus on External Sales

For a brokerage, the sell-side analyst plays an important role because every tim𝄹e a client decides to place a trade, the brokerage gets a commission or charges some other transaction fee.

Another job of a sell-side analyst is to convince institutional accounts (e.g., buy-side firms) to direct their orders through the trading desk of the sell-side analyst's firm.

To capture trading revenue, the sell-side analyst must be seen by the buy-side firm as providing valuable services, such as research. Some analysts will constantly hunt for new information or proprietary angles on the industry.

This is not to say that sell-side analysts recommend or change their opinion on a stock just to create transactions. However, it is important to realize that these analysts are paid by and ul𒉰timately answer to the brokerage, not the clients.

Furthermore, the recommendations of a sell-side analyst are called "澳洲幸运5开奖号码历史查询:blanket recommendations," ♏because they're not directed at any one client, but rather at the general mass of the firm's clients.

These recommendaℱtions are inherently broad and, as a result, they may be inappropriate f♚or certain investment strategies. So if you consider a sell-side recommendation, make sure that it suits your individual investment style and goals.

Fast Fact

Buyও-side firms can be the clients of sell-side firms. Sell-side analysts provide buy-side clients with the results of their research and ♈analysis.

Key Differences

While buy-side and sell-side analysts are both responsible for perf♔orming in🌠vestment research, the two positions have different, but important, roles in the financial markets.

Think of them as two sides of the financial markets coin. Buy-side analysts work for asset management firms th🦩at invest 🎀in large amounts of investments. Sell-side analysts work for firms that promote and sell investments to the public.

In addition, sell-side firms, such as brokerages and investment bankers, provide market services to other market participants. As registered members of the various stock exchanges, they act as market makers and provide trading services for their clients in exchange for a commission or spread on each trade.

Furthermore, sell-side firms can offer 澳洲幸运5开奖号码历史查询:underwriting services, helping to launch IPOs and bond issua💖nces for the rest of the market. And, they produce research for the consumption of buy-side firms.

It's possible for one company, such as a large bank, to have both buy-side and sell-side aspects. To avoid potential conflicts of interest, these companies must enact 澳洲幸运5开奖号码历史查询:Chinese wall policies to🦂 separate the two types of departments.

Tip

While sell-side analysts create investment research products for sale to other companies, buy-sid෴e analysts conduct in-hou🌊se research intended only for their own firms.

Special Considerations

Sell-side analysts have a more public-facing role than those on the buy side. Because their work is consumed by 😼outside companies, sell-side analysts must also form business relationships, attracting and advising new clients.

Buy-side analysts have more inward-facing duties. They suggest investments and help their firms manage client money. They do their best to help grow the value of their firm's portfolio.

Buy-Side Analyst vs. Sell-Side Analyst Example

Imagine the interactions between two hypothetical firms. Asset Manager A is a buy-side firm that managesও a portfolio of s🐻ecurities on behalf of its clients. Broker B is a sell-side firm that provides market services, such as access to the stock exchange.

Both firms employ analysts. But they have different roles. Broker B's analysts generally produce market research for sale to buy-side firms, such as Manager A.

They evaluate different public companies, conduct technical and 澳洲幸运5开奖号码历史查询:fundamental analysis, and deliver research to their clients with ꦓa "buy" or "sell" recommendation.

On the buy-side, Asset Manager A's analysts will conduct their own research and compare their findings with paid research, such as that produced by Broker B.

Manager A's buy-side analyst's research is intended for internal consumption only, rather than for sale to other firms. Based on the buy-side analyst's recommendations, the asset manager will buy, sell, or hold positions in various securities in anticipation of future profits.

Is Goldman Sachs Buy-Side or Sell-Side?

As one of the largest investment banks, Goldman Sachs is largely on the sell-side of the market, providing liquidity and execution for institutional investors. However, Goldman Sachs also has some buy-side arms, such as Goldman Sachs Asset Management. In order to prevent conflicts of interest between the buy-side and sell-side, the two ⛎bodies are separated by a Chinese wall polic☂y.

Is Private Equity Buy-Side or Sell-Side?

Because private equity funds make money by buying and selling securities, they are consi💫dered to be buy-side. Like hedge funds, pension funds, and other asset managers, they invest on behalf of their🔯 clients and make profits when those assets deliver returns.

How Much Do Buy-Side Analysts Make?

According to ZipRecruiter, the average salary for a buy-side analyst is about $76,273 per year, as of February 2025. However, this figure does not account for bonuses or non-salary benefits, which can be considerable. Salary also varies by city, firm, and how many years of experience an analyst may have.

Is BlackRock Buy-Side or Sell-Side?

Because BlackRock's business model consists largely of investing on behalf of its clients, it is considered a buy-side firm. It is the largest investment manager in the world, with $11.6 trillion in assets under management.

The Bottom Line

Buy-side analysts and sell-side analysts both handle research, anal🔯ysis, and investment recommendation duties, but for companies on either side of the financial markets.

Buy-side analysts recommend investments to the managers of their own fꦫirms. These firms include hedge funds, pension funds, actively managed mutual funds, or other kind of asset manager that buys and manages large amounts of securities.

Sell-side analysts recommend investments to the clients of their firms, which typically are brokerages, investment banking firms, and large banks thaཧt promote and sell invesꦡtments to the public.

Article Sources
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  1. Goldman Sachs Asset Management. "."

  2. ZipRecruiter. "."

  3. Pensions & Investments. "."

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