New data suggests Americans are wilꦜling to spend to celebrate Independence Day this year, bu꧃t persistent inflation has handed them their most expensive July Fourth holiday celebration ever.
Key Takeaways
- Total consumer spending on Fourth of July celebrations is expected to reach $9.5 billion in 2023, up from $7.7 billion in 2022.
- Barbecues are the most popular Fourth of July activity, followed by parades and travel, according to the National Retail Federation.
- One in three Americans will buy a flag or other patriotic item to celebrate the Fourth of July this year.
Total consumer spending this Fourth of July holiday is expected to reach $9.5 billion, up from $7.7 billion in 2022 and $7.5 billion the year before, according to the National Retail Federation’s annual Independence Day consumer survey. The 23% jump in spending is the most growth recorded by the survey—which goes back to 2014.
Household spending on Independence Day celebrations is also expected to increase almost 11% this year to $93.34 on average, up from $84.12 in 2022. The federation’s projections for spending come as 澳洲幸运5开奖号码历史查询:inflation cooled somewhat to 4% in May, down from the 9.1% more year-over-year consumers were paying for goods and services at its peak in June 2022.
B🔯arbecues, Fireworks, and Flags Among Top Fourth Priorities
More than 87% of people said they planned to celebrate the Fourth of July, the most since 2018 and an increase over the 84% w♚ho celebrated in 2022 and 2021. The responses hit a low point in 2020 when only 76% planned to celebrate during the first pandemic summer. Independence Day celebrations reached a high point in 2013 when 90% planned celebrations.
To no surprise, the most popular activity for Fourth revelers is a cookout, barbecue, or picnic, with 65% saying they will attend a gathering over the holiday, the most since 2013. The next most popular activity is a fireworks display or community celebration, which 42% said they would attend, with an additional 13% saying they would attend a parade over the holiday. Travel or vacationing will be on the itinerary for 14% of respondents.
It’s hard to celebrate the Fourth of July without a flag or other Star-Spangled🦄 gear, which is why 32% said they planned to pܫurchase patriotic items for the holiday.