It was a record-setting start to the holiday shopping season for Amazon (AMZN).

The online retailing giant reported that its Black Friday Week and Cyber Monday event from Nov. 21 to Dec. 2 had all-time highs for sales and number of items sold.

Amazon noted that more than 60% of sales in its store were from independent sellers, which it noted were mostly small- and medium-sized business🔴es.

The company touted its low prices, pointing to a study by 澳洲幸运5开奖号码历史查询:e-commerce analytics firm Profitero that "found that Amazon had the lowest online prices entering the holiday season, on average 14% lower, compared to other leading retailers in the U.S. for the eighth year in a row."

Amazon Says Gene𝓡rative AI Features Helped Shoppers

The company also made a point of getting in on the buzz over 澳洲幸运5开奖号码历史查询:artificial intelligence (AI), noting that it is using 澳洲幸运5开奖号码历史查询:generative AI features to make the shopping experi🐽ence faste🎃r and easier. 

Amazon was not alone is posting big numbers. E-commerce researcher Adobe found that consumers spent $41.1 billion from Thanksgiving through Cyber Monday, an 8.2% increase from a year ago.

Shares of Amazon recently rose 1% to $212.79, approaching their all-time high of $215.90 set last month.